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Sales: make a profit with Red Hat

The most innovative companies are Red Hat customers. Shouldn't they be yours, too?

Why sell Red Hat?

Tap into growing customer demand for open source technology, benefit from the unique annuity model, and take advantage of the large investment Red Hat is making in partners. 

Making money with
Red Hat

We're committed to giving you the tools and programs to succeed, from discounts and financial incentives, to free online training programs, to on-the-ground support teams. 

Who is winning with
Red Hat today?

Browse our roster of partner successes to see what partners and customers are saying about Red Hat partnerships.

Available resources*:

  • Opportunity registration and management
  • Sales playbooks and kits
  • Sales assets
  • Pricing and packaging info
  • Training

  • *Resources vary by program.

Marketing: create awareness and demand that drive your bottom line 

Collaboration never looked this good. Use Red Hat branding and campaigns to grow your customer base.

Co-branded marketing with Red Hat

Open doors to new opportunities. Red Hat co-branded campaigns demonstrate the unique value proposition that you and the Red Hat portfolio bring to the marketplace.

Access to marketing automation tools

We've invested in a suite of partner marketing automation tools to ensure co-marketing is easy; choose from content syndication, campaign automation, and market development funds. 

Featured campaigns

Explore campaigns that are resonating with customers and prospects and expanding leads and pipelines for partners globally.

Available resources*:

Technical: knowledge and skills to generate business 

Impress your customers with technical know-how, demonstration and proof-of-concept skills, and the ability to implement complex solutions.

Training and demos

Access the Red Hat Online Partner Enablement Network (Red Hat OPEN) for technical training. Interact with Red Hat products via a cloud-based demo system for customer demonstrations.

Not-for-resale subscriptions

Red Hat makes it easy for you to get hands-on experience with our technology by providing exclusive not-for-resale (NFR) subscriptions.

Technical library

Search and browse content that Red Hat experts use to support customer solutions. Topics range from product basics to advanced reference architectures.

Available resources*:

  • Technical library
  • NFR subscriptions
  • Partner demo system
  • Training

  • *Resources vary by program